We get it. Everybody (potential investors, customers, labs…) tells you the next step is to get a nice prototype done. You may also need it for demos on a trade show, or for a Kickstarter campaign.
So, you get an industrial designer involved (which is good) but you don’t get experienced product developers, purchasers, and manufacturing people involved.
You don’t take the time to plan ahead, identify pitfalls, compare several approaches in order to pick the best one and draw up the high-level architecture of the product design. You go straight into prototyping, which forces engineers to make hard choices that may be very hard to reverse later, without actually questioning those choices.
What may happen?
The product may be developed in a way that makes it impossible to manufacture. Or, if you do go into manufacturing, you may suffer much higher-than-anticipated costs, and/or severe quality/reliability issues. Fixing issues at that stage, if that’s even possible, is often hundreds of times more expensive (in money and time) than at the early design stage. That’s why a feasibility study to avoid these risks is so crucial, and our engineers will help perform yours.
Who needs to do a feasibility study? 
Almost every business developing and manufacturing a new product should do a feasibility study early on in their new product development process as it provides so much assurance that various aspects of the project are possible and low-risk.
Overall, we recommend this to anyone as an exercise to reduce risks from an early stage and have a successful launch in the market.
Answers to questions and tips from us during your feasibility study
As you can see in the new product introduction process we follow below, the feasibility study takes place right at the beginning.
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