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Author Archives: Renaud Anjoran

THE AGILIAN WAY : Blog

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Tag: getting to market

he 3 Major Hardware Startup Killers Part 2 – Technical Mistakes

The 3 Major Hardware Startup Killers: Part 2 – Technical Mistakes

Posted on June 02 , 2025 by Renaud Anjoran

We’ve already covered the first startup killer: “The Market,” and how to plan for a proper ‘customer development’ process in […]

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Posted in Hardware Startups | Tagged getting to markethardware productsNPI processstartups
 
The 3 Major Hardware Startup Killers Part 1 – The Market

The 3 Major Hardware Startup Killers: Part 1 – The Market

Posted on May 21 , 2025 by Renaud Anjoran

Launching a hardware startup is building a three-legged stool: you need to get product, market, and funding right. If any […]

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Posted in Hardware Startups | Tagged getting to markethardware productsmarket researchstartups
 
wireless earbuds and powerbank concept

How to do Qualitative Market Research for a New Product (Our own experience)

Posted on March 17 , 2025 by Renaud Anjoran

When developing a new product, one of the biggest mistakes businesses make is jumping straight into development without validating their […]

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Posted in Product Development | Tagged getting to marketmarket researchnew product launchproduct development
 
Patents for New Products Necessary for Inventors and Hardware Startups

Patents for New Products: Necessary for Inventors and Hardware Startups?

Posted on February 15 , 2023 by Renaud Anjoran

Inventors, entrepreneurs, startups, and SMEs with new product ideas for hard goods worry about when the right time to pursue […]

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Posted in IP Protection | Tagged copycatsgetting to marketintellectual propertypatents
 
Why Focusing on Manufacturing Costs Is Not Sufficient

Why Focusing on Manufacturing Costs Is Not Sufficient

Posted on July 19 , 2021 by Renaud Anjoran

You are developing a new product or buying a product that is being produced for you. Naturally, the manufacturing costs […]

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Posted in Product Development | Tagged getting to marketmanufacturing costsmanufacturing in chinamass productionnew product developmentnew product introductionnew product launch
 
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